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The aim of this project was to use The Moon on a Stick as an extension of their team to gain customer insights, based upon Opportunity Spaces for strategic target markets.

Based on a number of in-house workshops, the client experienced The Moon on a Stick’s first four steps of the Front End Innovation Programme (Trends, Scenarios, Opportunity Space and Research Framework). The final workshop guided the client to select a number of key customers to interview in order to gain insights into their chosen Opportunity Space.

The interviews were conducted under The Moon on a Stick’s Contextual Enquiry process with their highly experienced resident interviewer. In total, 17 interviews were conducted, which resulted in a number of Need Statements that the client assessed in order to select their focus during the Idea Generation phase of their project.

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The Moon on a Stick is an innovation management firm that guides people through a journey that makes innovation simpler to understand and use.